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Despite growth of the Internet over the past seven years, the use of toll-free phone numbers in television advertising continues to grow, indicating that the telephone remains a prevalent response tool, according to a recent study.

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The 2005 Toll-free Numbers in Television Advertising study, commissioned by 800response, concluded that 35 percent of all television commercials feature phone numbers, and 82 percent of those phone numbers are toll-free. Furthermore, 74 percent of the toll-free numbers in television ads use the 800 prefix. Of the 800 numbers, 61 percent are “vanity” numbers, meaning they spell out a word or company name.

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Despite growth of the Internet over the past seven years, the use of toll-free phone numbers in television advertising continues to grow, indicating that the telephone remains a prevalent response tool, according to a recent study.

samenvatting

The 2005 Toll-free Numbers in Television Advertising study, commissioned by 800response, concluded that 35 percent of all television commercials feature phone numbers, and 82 percent of those phone numbers are toll-free. Furthermore, 74 percent of the toll-free numbers in television ads use the 800 prefix. Of the 800 numbers, 61 percent are “vanity” numbers, meaning they spell out a word or company name.